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Training isn't Enough.
Transfer is EVERYTHING.
Training alone won’t transform your business. Transfer will.
At 12Levers, we help you design learning that lives beyond the classroom.
What’s Getting in the Way of Real Impact?
We’ve seen the same questions come up, from L&D teams, trainers, program owners, and HR leaders trying to make their learning stick. Sound familiar?
💡How much of the training content transfers in practice?
💡What levers can we use to increase the transfer rate?
💡How can I evaluate if my training is truly effective?
💡How do I create transfer concepts that actually work?
💡How do I get executive buy-in for transfer success?
💡Which tools and interventions really make a difference?
💡What have other companies done to improve transfer?
💡How do I implement transfer design in my project?
💡How can I manage transfer success in a structured way?
At 12Levers, we help you turn questions into results with practical tools, proven frameworks, and measurable business impact.
What We do
We help organizations design training that sticks. Not just in the classroom, but in the real world.
📘 Training Transfer is defined as:
The extent to which, in the work context, trainees effectively use the knowledge, skills and attitudes they have acquired in the training context.
— T.T. Baldwin & J.K. Ford
Without intentional training transfer design, up to 85% of training fails to translate into real-world application.
To close this gap, Dr. Ina Weinbauer-Heidel, from the Institute for Transfer Effectiveness, synthesized over 100 years of research into the 12 Levers of Transfer Effectiveness®, a practical, science-backed framework that addresses the transfer problem and drives real impact from your training investments.
We apply this framework in two ways:
Training Workshops
Build capability within your team.
Engaging, practical workshops that introduce the 12 Levers and show your L&D teams, trainers, and program owners how to design for transfer from the start.
Gain actionable tools you can apply immediately whether it's part of a learning day or a focused session.
Consulting for Signature Programs
Partnering to embed transfer where it matters most.
For high-stakes programs, we work closely with you to diagnose gaps, design for transfer, and support implementation.
From onboarding to leadership development, we help ensure your flagship initiatives create measurable, lasting impact.
Not sure which you need? Let’s Talk, we’ll figure it out together.
Meet the 12 Levers
The real work starts when training ends.
The 12 Levers of Transfer Effectiveness® identify the exact factors that make or break training transfer. Transfer research tells us that these levers are significant determinants and predictors of transfer of training; and can be influenced and controlled by certain tools and interventions.
They answer the big question:
What do we need to design for learning to truly stick?
The levers form the foundation of Transfer Design — a practical, science-based approach to turning learning into action.
The framework was first introduced in the book "What Makes Training Really Work" by Dr. Ina Weinbauer-Heidel, which distilled over 100 influencing factors into the 12 most powerful drivers of transfer success.
The 12 Levers fall into three essential categories:
- Trainees: Their motivation, mindset, and readiness to apply learning (Levers 01, 02, 03)
- Training Design: The structure and relevance of the learning experience (Levers 04, 05, 06, 07)
- Organization: The environment learners return to after training (Levers 08, 09, 10, 11, 12)
Trainees
Do they want to apply it?
Do they believe they can?
Will they persevere even when it’s hard?
Training Design
Is it clear what success looks like?
Is it useful and job-focused?
Did they get to try it?
Have they prepared to apply it?
Organization
Will they have chances to use it?
Do they have time and energy to apply it?
Are their managers reinforcing it?
Are colleagues encouraging it?
Does the culture support transfer?
It’s not luck. It’s design.
When you build your programs around these levers, transfer becomes measurable and lasting.
Ready to Turn Training into Lasting Impact?
Be it starting from scratch or refining a flagship program, our offerings are built to help you embed transfer where it matters most.
Explore our services to see how we can partner with you.
Let's Talk
Whether you're curious about Transfer Design, want to explore how the 12 Levers can strengthen your programs, or just need a sounding board, we'd love to hear from you.
Drop us a message via the contact form below or email me at kenny@12levers.com.
🔶 Let’s design training that sticks.
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Disclaimer:
12Levers is an independent brand and is not affiliated with the Institute for Transfer Effectiveness (ITE). “12 Levers of Transfer Effectiveness®” is a registered trademark of the ITE. While this site references concepts from the ITE framework, all tools, applications, and services offered through 12Levers are original and independently developed.