Training isn't Enough 

Transfer is EVERYTHING 

Training alone won’t transform your business. Transfer will. 

We help bridge the gap between learning and application with the 12Levers Impact Framework™.

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Why 12Levers Exists

Most training fails not because of poor content, but because no one planned for transfer.

At 12Levers, we help L&D teams design for what happens after training using a proven, practical framework that ensures learning turns into action, not just attendance.

🔶 Research-based
🔶 Practical
🔶 Results-driven

Are You Transfer Ready?

We’re not judging you. You’re clearly doing great. But your organization? That’s another story.

Discover your Transfer Readiness Persona and see how well your training efforts are really set up to stick.

🚀 7 quick questions
🧩 1 revealing persona
💡 A fun way to start a serious conversation

Take the Quiz →

Let’s see if your organization is as ready as you are.

What’s Getting in the Way of Real Impact?

If you’re asking these questions, you’re not alone. These are the exact challenges 12Levers was built to solve.

💡How much of the training content transfers in practice?

💡What levers can we use to increase the transfer rate?

💡How can I evaluate if my training is truly effective? 


💡How do I create transfer concepts that actually work?

💡How do I get executive buy-in for transfer success? 

💡Which tools and interventions really make a difference? 

💡What have other companies done to improve transfer? 

💡How do I implement transfer design in my project?

💡How can I manage transfer success in a structured way? 

At 12Levers, we help you turn questions into results with practical tools, proven frameworks, and measurable business impact.

What Powers Real Transfer?

📘 Training Transfer is defined as:

The extent to which, in the work context, trainees effectively use the knowledge, skills and attitudes they have acquired in the training context.

— T.T. Baldwin & J.K. Ford
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How We Apply the 12Levers Impact Framework™

Our signature framework powers everything we do, from capability-building workshops to high-impact program consulting. Here's how we bring it to life in your organization:

Training Workshops

Build capability that sticks.

Hands-on, high-impact sessions to help your L&D teams and trainers apply the 12 Levers of Transfer Effectiveness®.

Participants learn to:

  • Diagnose transfer barriers

  • Apply practical tools at each stage

  • Design programs that drive real application

Walk away with tools you can use tomorrow. 
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Consulting for Signature Programs

Embed transfer where it matters most.

For high-stakes initiatives, from onboarding to leadership, we partner with you to embed the 12Levers Impact Framework™ into program design and delivery.

This includes:

  • Transfer-focused gap analysis

  • Manager and cultural enablement

  • Rollout strategy and impact tracking

The result? Programs that change behavior, not just check boxes.

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"It’s directly applicable to my work, after I become more familiar with the training programmes I have been placed in charge of, and the trainer styles."

Workshop Participant

“The pre class activities gave me a better sense of what to expect than usual. I’ve taken away practical skills and look forward to trying to implement them.”

Workshop Participant

“The card activity was very visual and helped to guide conversation. I thought the self-assessment prework helped to clarify expectations well.”

Workshop Participant

Not sure which you need? Let’s Talk, we’ll figure it out together. 

Meet the 12 Levers of Transfer Effectiveness®

The 12 Levers of Transfer Effectiveness® fall into three essential categories:

  • Trainees: Their motivation, mindset, and readiness to apply learning (Levers 01, 02, 03)
  • Training Design: The structure and relevance of the learning experience (Levers 04, 05, 06, 07)
  • Organization: The environment learners return to after training (Levers 08, 09, 10, 11, 12)

Trainees

Do they want to apply it?

Do they believe they can?

Will they persevere even when it’s hard?

Training Design

Is it clear what success looks like?

Is it useful and job-focused?

Did they get to try it?

Have they prepared to apply it?

Organization

Will they have chances to use it?

Do they have time and energy to apply it?

Are their managers reinforcing it?

Are colleagues encouraging it?

Does the culture support transfer?

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Frequently Asked Questions

It’s a practical, four-step process to help L&D professionals and teams diagnose transfer barriers, focus on critical levers, apply targeted interventions, and track what actually gets applied at work.

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L&D leaders, instructional designers, trainers, and learning consultants who want to make their programs stick and show real-world results.

Unlike general training models, 12Levers focuses specifically on transfer—bridging the gap between learning and doing. It’s practical, focused, and grounded in what actually moves behavior.

Yes. The 12Levers Impact Framework™ is grounded in the 12 Levers of Transfer Effectiveness® framework developed by the Institute for Transfer Effectiveness (ITE), which is research-based and evidence-backed. The tools and templates offered through 12Levers are independently developed, drawing from this foundation and designed for practical use. While many are newly created, they are informed by real-world L&D experience and ongoing client feedback.

Absolutely. 12Levers Impact Framework™ is designed to enhance, not replace, your current training efforts by improving what happens before and after the classroom.

Not at all. Everything is made accessible for practitioners, with or without prior certification.

Let's Talk

Curious about Transfer Design, want to explore how the 12Levers Impact Framework™ can strengthen your programs, or just need a sounding board, we'd love to hear from you.

Drop us a message via the contact form below or email me at kenny@12levers.com. 

🔶 Let’s design training that sticks.